In the former, Amazon still wins, while in the latter, one has to wonder if the use case is broad enough in its appeal to make a difference, and especially when one considers the next point. It’s like doing Target or Walmart without having to physically inventory all the other product categories inside of a store itself.Ī traditional grocer’s only competitive response will be either to allow Amazon into its walls ( similar to Kohl’s KSS) or to partner with third-party services that operate return hubs for online purveyors not named Amazon. It is almost like Amazon is creating a “faux one-stop shop” (my quotes) for everything a general merchandise store would carry but doing it by way of digital connection points and smartly placed counters and curbside services in and out in front of a grocery store. The closest competitors that offer something similar to this right now are the mass merchants like Walmart WMT and Target TGT, but, keep in mind, their third-party marketplaces and assortment offerings also still pale in comparison to Amazon.Īmazon is instead doing something quite unique.

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