In June, the company added support for longer Instagram Reels of up to 90 seconds, up from the previous 60 second-limit.

In addition, the ability to post longer uninterrupted Stories somewhat blurs the lines between Stories and Reels, as you now have two options when it comes to posting a 60-second video.Īs Instagram pivots to video, the social network has been increasing the time limits on its video products. But, the change could also be a turnoff for people who liked the simplicity of short, bite-sized Stories.

Users will now be able to post uninterrupted Stories that won’t be broken up, and on the other hand, viewers will no longer have to continually tap to get through a long video that they may not actually want to see. The new change is a welcome addition to the app, likely for both users and viewers. “Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15 second clips.” “We are always working on ways to improve the Stories experience,” a Meta spokesperson told TechCrunch in email.

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